Customizing global marketing.
Autor: | Quelch, John A.1, Hoff, Edward J.2 |
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Zdroj: | Harvard Business Review. May/Jun86, Vol. 64 Issue 3, p59-68. 10p. 2 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Quelch, John A.1, Hoff, Edward J.2 |
---|---|
Zdroj: | Harvard Business Review. May/Jun86, Vol. 64 Issue 3, p59-68. 10p. 2 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |