The Pre-Development Process Implementation of Product Innovation: A Malaysian Food and Beverage Manufacturing SMEs Survey.

Autor: Abu, Noor Hidayah1 dayah@uum.edu.my, Md Deros, Baba1, Abd Wahab, Dzuraidah1, Ab Rahman, Mohd Nizam1, Mansor, Mohd Fitri2
Zdroj: International Journal of Business & Management Science. Jul2012, Vol. 5 Issue 1, p39-49. 11p. 1 Diagram, 6 Charts, 3 Graphs.
Databáze: Business Source Ultimate