5.4 Assessing Contributions to Mission.
| Autor: | Krug, Kersti1 kersti.krug@telus.net, Weinberg, Charles B.2 charles.weinberg@sauder.ubc.ca |
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| Zdroj: | Foundations & Trends in Marketing. 2011, Vol. 6 Issue 3/4, p215-221. 7p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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