Comparing Donor Segments to a Cause-Based Charity: The Case of the American Lung Association.
| Autor: | Keyt, John C., Yavas, Ugur, Riecken, Glen |
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| Zdroj: | Journal of Nonprofit & Public Sector Marketing. 2002, Vol. 10 Issue 2, p117. 18p. 6 Charts. |
| Databáze: | Business Source Ultimate |
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