CONSUMERS' ETHICAL PERCEPTIONS OF MARKETING TO THE BOTTOM OF THE PYRAMID.
| Autor: | Gupta, Shruti1, Pirsch, Julie2 julie.pirsch@villanova.edu |
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| Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2012, Vol. 22, p53-60. 8p. |
| Databáze: | Business Source Ultimate |
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