Marketing Portfolio Management in a Spectrum of Marketing Assets Interaction to Maximize Holder's Utility.
| Autor: | Vytautas Rutkauskas, Aleksandras1 ar@vgtu.lt, Lapinskaite-Vvohlfahrt, Indre1 indriuk@yahoo.com, Stasytyte, Viktorija1 viktorija.stasytyte@vgtu.lt |
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| Zdroj: | Engineering Economics. 2011, Vol. 22 Issue 5, p485-493. 9p. |
| Databáze: | Business Source Ultimate |
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