The Interactive Effects of Sales Presentation, Suspicion, and Positive Mood on Salesperson Evaluations and Purchase Intentions.
| Autor: | DeCarlo, Thomas E.1, Barone, Michael J.2 |
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| Zdroj: | Journal of Personal Selling & Sales Management. Winter2013, Vol. 33 Issue 1, p53-66. 14p. 1 Diagram, 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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