What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation.
| Autor: | Hee-Woong Kim1 kimhw@yonsei.ac.kr, Hock Chuan Chan2 chanhc@comp.nus.edu.sg, Kankanhalli, Atreyi2 atreyi@comp.nus.edu.sg |
|---|---|
| Zdroj: | Information Systems Research. Dec2012, Vol. 23 Issue 4, p1232-1245. 14p. 2 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|