A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference.
| Autor: | TANNER, ROBIN J.1 (AUTHOR) rtanner@bus.wisc.edu, MAENG, AHREUM2 (AUTHOR) amaeng@bus.wisc.edu |
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| Zdroj: | Journal of Consumer Research. Dec2012, Vol. 39 Issue 4, p769-783. 15p. 3 Black and White Photographs, 1 Graph. |
| Databáze: | Business Source Ultimate |
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