Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits.
| Autor: | Fennis, Bob M.1, Pruyn, Ad Th. H.1, Maasland, Mascha2 |
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| Zdroj: | Advances in Consumer Research. 2005, Vol. 32 Issue 1, p371-377. 7p. |
| Databáze: | Business Source Ultimate |
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