Price Awareness of Consumers Exposed to Intense Retail Rivalry: A Field Study.

Autor:	Seiders, Kathleen1, Costley, Carolyn L.2
Zdroj:	Advances in Consumer Research. 1994, Vol. 21 Issue 1, p79-85. 7p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu