Decreasing Returns in Customer Loyalty: Does it Really Matter to Delight the Customers?
Autor: | Ngobo, Paul-Valentin1 |
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Zdroj: | Advances in Consumer Research. 1999, Vol. 26 Issue 1, p469-476. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Ngobo, Paul-Valentin1 |
---|---|
Zdroj: | Advances in Consumer Research. 1999, Vol. 26 Issue 1, p469-476. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |