Vanity and Advertising: A Study of the Impact of Appearance-Related, Sex, and Achievement Appeals.
| Autor: | Watson, John J.1, Rayner, Ruth S.2, Lysonski, Steven3, Durvasula, Srinivas3 |
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| Zdroj: | Advances in Consumer Research. 1999, Vol. 26 Issue 1, p445-450. 6p. |
| Databáze: | Business Source Ultimate |
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