Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels.

Autor: Maher, Jill K.1, Marks, Lawrence J.1, Grimm, Pamela E.1
Zdroj: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p490-498. 9p.
Databáze: Business Source Ultimate