Finding Consumers for Consumer Research: A Participatory Perspective on Moving Tnwnrds 'Marketing Science'.
| Autor: | Gabel, Terrance G.1, Ritson, Mark2 |
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| Zdroj: | Advances in Consumer Research. 1997, Vol. 24 Issue 1, p253-258. 6p. |
| Databáze: | Business Source Ultimate |
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