Failing to Try to Consume: A Reversal of the Usual Consumer Research Perspective.
| Autor: | Gould, Stephen J.1, Houston, Franklin S.2, Mundt, JoNel3 |
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| Zdroj: | Advances in Consumer Research. 1997, Vol. 24 Issue 1, p211-216. 6p. |
| Databáze: | Business Source Ultimate |
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