Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings.
| Autor: | Naylor, Rebecca Walker1 naylor_53@fisher.osu.edu, Lamberton, Cait Poynor2 cpoynor@katz.pitt.edu, West, Patricia M.1 west_284@fisher.osu.edu |
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| Zdroj: | Journal of Marketing. Nov2012, Vol. 76 Issue 6, p105-120. 16p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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