Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals.
| Autor: | DALTON, AMY N.1 (AUTHOR) amy.dalton@ust.hk, SPILLER, STEPHEN A.2 (AUTHOR) stephen.spiller@anderson.ucla.edu |
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| Zdroj: | Journal of Consumer Research. Oct2012, Vol. 39 Issue 3, p600-614. 15p. 1 Chart, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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