Digging for "Spanish Gold".

Autor: CANO, CYNTHIA RODRIGUEZ1 (AUTHOR) ccano2@yahoo.com, ORTINAU, DAVID J.1 (AUTHOR) dortinau@cobs.usf.edu
Zdroj: Journal of Advertising Research. Sep2012, Vol. 52 Issue 3, p322-332. 11p. 1 Diagram, 3 Charts.
Databáze: Business Source Ultimate