CHINESE CONSUMER PERCEIVED RISK AND RISK RELIEVERS IN E-SHOPPING FOR CLOTHING.

Autor: Lili Zheng1 lilizheng19@yahoo.fr, Favier, Marc1 Marc.Favier@upmf-grenoble.fr, Pei Huang2 Huangpei@fudan.edu.cn, Coat, Françoise3 Francoise.coat@iut2.upmf-grenoble.fr
Zdroj: Journal of Electronic Commerce Research. 2012, Vol. 13 Issue 3, p255-272. 20p.
Databáze: Business Source Ultimate