Influence of Consumer Demographics on Attitude Towards Branded Products: An Exploratory Study on Consumer Durables in Rural Markets.
| Autor: | Nandamuri, Purna Prabhakar1 purnapnandamuri@yahoo.com, Gowthami, Ch.2 gowthamic@itm.edu |
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| Zdroj: | IUP Journal of Marketing Management. Aug2012, Vol. 11 Issue 3, p48-63. 16p. 11 Charts. |
| Databáze: | Business Source Ultimate |
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