Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services.

Autor: Zhou, Zhongyun1, Fang, Yulin2, Vogel, Douglas R.3, Jin, Xiao-Ling4, Zhang, Xi5
Zdroj: Journal of Management Information Systems. Summer2012, Vol. 29 Issue 1, p273-306. 34p. 2 Diagrams, 4 Charts.
Databáze: Business Source Ultimate