THE FLOW STORY.

Autor: HANSSENS, DOMINIQUE M.1 (AUTHOR) Dominique.Hanssens@anderson.ucla.edu, DEKIMPE, MARNIK G.2,3 (AUTHOR) M.G.Dekimpe@uvt.nl
Zdroj: Marketing Management. Aug2012, Vol. 21 Issue 2, p36-44. 9p. 2 Illustrations, 1 Diagram, 1 Chart.
Databáze: Business Source Ultimate