Customer Clusters as Sources of Innovation-Based Competitive Advantage.
| Autor: | Bindroo, Vishal1, Mariadoss, Babu John2, Pillai, Rajani Ganesh3 |
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| Zdroj: | Journal of International Marketing. Sep2012, Vol. 20 Issue 3, p17-33. 17p. 5 Charts. |
| Databáze: | Business Source Ultimate |
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