Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions.
| Autor: | Sarin, Shikhar1, Challagalla, Goutam2, Kohli, Ajay K.3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug2012, Vol. 49 Issue 4, p564-580. 17p. 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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