Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
| Autor: | Bruce, Norris I1, Foutz, Natasha Zhang2, Kolsarici, Ceren3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug2012, Vol. 49 Issue 4, p469-486. 18p. 3 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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