Brand Meaning and its Creation in a Cross-Cultural Context.
| Autor: | First, Ivana1 (AUTHOR) ifirst@efri.hr |
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| Zdroj: | University of St. Gallen, Business Dissertations. 2009, p1-285. 285p. 3 Black and White Photographs, 10 Diagrams, 87 Charts, 11 Graphs. |
| Databáze: | Business Source Ultimate |
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