Markenrepositionierung -- zwischen Trading Up und Trading Down.
| Autor: | Riklin, Thomas1 (AUTHOR) |
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| Zdroj: | University of St. Gallen, Business Dissertations. 2010, p1-198. 273p. 6 Color Photographs, 2 Black and White Photographs, 34 Diagrams, 41 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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