When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations.
| Autor: | BROUGH, AARON R.1 (AUTHOR) aaron.brough@pepperdine.edu, CHERNEV, ALEXANDER2 (AUTHOR) ach@northwestern.edu |
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| Zdroj: | Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p399-414. 16p. 3 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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