A Goal-Based Model of Product Evaluation and Choice.
| Autor: | VAN OSSELAER, STIJN M. J.1 (AUTHOR) sosselaer@rsm.nl, JANISZEWSKI, CHRIS2 (AUTHOR) chris.janiszewski@warrington.ufl.edu |
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| Zdroj: | Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p260-292. 33p. 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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