I Love Your Gucci Glasses, You Have Taste vs. I Love Your Joe Glasses, You are Smart The Role of Self Construal and Brand Status in Compliment Appreciation.

Autor: Fang Wan1, Fazel, Hesham1, Pingping Qiu2
Zdroj: Advances in Consumer Research. 2011, Vol. 39, p873-876. 4p. 5 Charts.
Databáze: Business Source Ultimate