I Love Your Gucci Glasses, You Have Taste vs. I Love Your Joe Glasses, You are Smart The Role of Self Construal and Brand Status in Compliment Appreciation.
Autor: | Fang Wan1, Fazel, Hesham1, Pingping Qiu2 |
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Zdroj: | Advances in Consumer Research. 2011, Vol. 39, p873-876. 4p. 5 Charts. |
Databáze: | Business Source Ultimate |
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