Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives.

Autor: Reimann, Martin1, Ackerman, Josh2, Castano, Raquel3, Garg, Nitika4, Kreuzbauer, Robert5, Labroo, Aparna A.6, Angela Y. Lee7, Spike W. S. Lee8, Malter, Alan J.9, Morrin, Maureen10, Nenkov, Gergana Y.11, Nielsen, Jesper H.12, Perez, Maria13, Pol, Gratiana14, Rosa, José Antonio15, Carolyn Yoon16, Zaichkowsky, Judith17, Chen-Bo Zhong18
Zdroj: Advances in Consumer Research. 2011, Vol. 39, p686-688. 3p.
Databáze: Business Source Ultimate