When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems.
| Autor: | Lamberton, Cait Poynor1, Rose, Randall L2 |
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| Zdroj: | Journal of Marketing. Jul2012, Vol. 76 Issue 4, p109-125. 17p. 1 Diagram, 3 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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