VIRTUAL COMMUNITIES AND SOCIAL NETWORKS: PASCAL'S WAGER: THE PROMISED OR DELIVERED BENEFITS OF BRAND-SPONSORED VIRTUAL BRAND COMMUNITIES.
| Autor: | Ford, Caroline M.1 csmorgan@ualr.edu, Heller, Robert W.1, Jordan, Michael S.1, Ellen, Pam Scholder1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2011, Vol. 22, p333-334. 2p. |
| Databáze: | Business Source Ultimate |
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