A CLOSER LOOK ON CUSTOMERS AND CUSTOMER-RELATED OUTCOMES IN CRM: WHAT WILL LAST: LONG-RUN DIFFERENCES BETWEEN CUSTOMER SATISFACTION AND CUSTOMER -- COMPANY IDENTIFICATION.
| Autor: | Wieseke, Jan1 jan.wieseke@rub.de, Quaiser, Benjamin1, Rese, Mario2, Haumann, Till1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2011, Vol. 22, p58-58. 1p. |
| Databáze: | Business Source Ultimate |
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