Using Network Analysis to Understand Brands.
| Autor: | Henderson, Geraldine R.1, Iacobucci, Dawn2, Calder, Bobby J.3 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2002, Vol. 29 Issue 1, p397-405. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Henderson, Geraldine R.1, Iacobucci, Dawn2, Calder, Bobby J.3 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2002, Vol. 29 Issue 1, p397-405. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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