A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.
| Autor: | Rutz, Oliver J1, Bucklin, Randolph E2, Sonnier, Garrett P3 |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2012, Vol. 49 Issue 3, p306-319. 14p. 7 Charts. |
| Databáze: | Business Source Ultimate |
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