The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations.
| Autor: | Karaatli, Gokhan1, Veryzer, Robert W.2 |
|---|---|
| Zdroj: | Journal of Marketing Development & Competitiveness. 2012, Vol. 6 Issue 1, p74-80. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|