From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects.

Autor: Falk, Emily B.1, Berkman, Elliot T.2, Lieberman, Matthew D.3
Zdroj: Psychological Science (0956-7976). May2012, Vol. 23 Issue 5, p439-445. 7p.
Databáze: Business Source Ultimate