The Influence of Model Age or Older Consumers' Reactions to Print Advertising.
| Autor: | Nelson, Susan Logan, Smith, Ruth Belk |
|---|---|
| Zdroj: | Current Issues & Research in Advertising. 1988, Vol. 11 Issue 1, p189. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|