Brand name substitution and brand equity transfer.
Autor: | Delassus, Véronique Pauwels, Descotes, Raluca Mogos |
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Zdroj: | Journal of Product & Brand Management. 2012, Vol. 21 Issue 2, p117-125. 9p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Delassus, Véronique Pauwels, Descotes, Raluca Mogos |
---|---|
Zdroj: | Journal of Product & Brand Management. 2012, Vol. 21 Issue 2, p117-125. 9p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |