Advertising Message Involvement: The Role of Enduring and Situational Factors.
| Autor: | Laczniak, Russell N., Kempf, DeAnna S., Muehling, Darrel D. |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Spring99, Vol. 21 Issue 1, p51. 11p. |
| Databáze: | Business Source Ultimate |
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