The Relationship of Beliefs and Exposure to General Perceptions of Infomercials.
| Autor: | Speck, Paul Surgi, Elliott, Michael T., Alpert, Frank H. |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Spring97, Vol. 19 Issue 1, p51. 15p. |
| Databáze: | Business Source Ultimate |
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