Interest Effects on Ad Recognition.
Autor: | Dugoni, Bernard L., Biersdorff, Kathleen K. |
---|---|
Zdroj: | Current Issues & Research in Advertising. 1979, Vol. 2 Issue 1, p129. 6p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Dugoni, Bernard L., Biersdorff, Kathleen K. |
---|---|
Zdroj: | Current Issues & Research in Advertising. 1979, Vol. 2 Issue 1, p129. 6p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |