Advertising Media Planning and Evaluation: Current Research Issues.
| Autor: | Guggenheim, Bernard |
|---|---|
| Zdroj: | Current Issues & Research in Advertising. 1984, Vol. 7 Issue 2, p19. 20p. 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Guggenheim, Bernard |
|---|---|
| Zdroj: | Current Issues & Research in Advertising. 1984, Vol. 7 Issue 2, p19. 20p. 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|