$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions.
| Autor: | BAGCHI, RAJESH1 rbagchi@vt.edu, DAVIS, DERICK F. davisdf@vt.edu |
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| Zdroj: | Journal of Consumer Research. Jun2012, Vol. 39 Issue 1, p62-73. 12p. |
| Databáze: | Business Source Ultimate |
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