Content analysis and assessment of international codes of franchising associations.

Autor: Rondán-Cataluña, Francisco Javier, Navarro-García, Antonio, Gámez-González, Juan, Rodríguez-Rad, Carlos J.
Zdroj: Management Decision. 2012, Vol. 50 Issue 4, p635-650. 16p.
Databáze: Business Source Ultimate