TRADE PRACTICES OF RETAIL CHAINS AS FAR AS THE TRANSACTION COST ANALYSIS IN RELATIONSHIPS MANUFACTURER - RETAILER ARE CONCERNED.

Autor: Kita, Jaroslav1 jaroslav.kita@euba.sk, Máziková, Katarína1 katarina.mazikova@euba.sk, Grossmanová, Marta1 marta.grossmanova@euba.sk, Kita, Pavol1 pavol.kita@euba.sk
Zdroj: Business: Theory & Practice. 2012, Vol. 13 Issue 1, p57-66. 10p.
Databáze: Business Source Ultimate