Strengthening of a Private Brand: the Aspect of a Store's Image.

Autor: Virvilaite, Regina1 regina.virvilaite@ktu.lt, Dailydiene, Migle1 migle.dailydiene@yahoo.com
Zdroj: Engineering Economics. 2012, Vol. 23 Issue 1, p90-98. 9p. 1 Diagram, 1 Chart, 1 Graph.
Databáze: Business Source Ultimate