DO GREEN LIFESTYLE CONSUMERS APPRECIATE LOW INVOLVEMENT GREEN PRODUCTS?

Autor:	Florenthal, Bela1, Arling, Priscilla A.2
Zdroj:	Marketing Management Journal. Fall2011, Vol. 21 Issue 2, p35-45. 11p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu